Anime music is experiencing a global high-altitude flight-and especially in young people, it plays a central role in digital music consumption. The Streaming Service Spotify has now published current figures on the age distribution of the listeners and thus confirmed the enormous influence on Generation Z.
70 % younger than 29 years
As early as last year, Spotify announced that the number of worldwide anime music streams as a result of Covid 19 pandemy (early 2020 to mid-2024) has increased by impressive 395 %. In addition, around 6.7 million user-generated anime playlists were created during this period alone.
In the meantime, this number has increased to 7.2 million. According to Spotify, almost 70 % of all anime music consumers are younger than 29 years old, which coincides with the reports of the boom by anime at Generation Z (born in 1997 to 2012).
But the popularity of anime songs is not only through the ceiling at Spotify-other platforms such as YouTube and Tiktok also contribute to viral distribution. Short clips with iconic openings are shared millions of times and remixed creatively.
This is also evident in international perception: with “Idol” by Yoasobi, the opening song for the first season of the anime adaptation of “Oshi NO”, an anime song in the Billboard Global Charts landed for the first time.
“Anisongs” are the heart of series
The emotional binding of the fans of anime music also plays a central role. The so -called “Anisongs” often act as a musical heart of series and accompany the audience through strong feelings such as nostalgia, euphoria and tension.
More and more Japanese artists such as Ado, Lisa, Creepy Nuts or Radwimps are achieving international fame with their anime songs. Ado, for example, recently performed her hit “Kura Kura” from “Spy X Family” in front of 20,000 enthusiastic fans in the London O2 Arena – a stylistically playful track that combines pop, jazz and rock.
The influence now extends beyond Japan: Western artists such as Billie Eilish, Lil Uzi Vert or Shao Dow process anime references in their songs and music videos. Anime music is no longer just a simple series or film soundtrack, but part of a global pop cultural phenomenon.
More on the topic:
Via BBC
© Aka Akasaka, Mengo Yokoyari, Shueisha / Oshi no Ko Production Committee
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