It all started when a teaser clip showed one of the members placing what appeared to be a condom-like wrapper on a convenience store counter. She then opened it and popped a piece of candy into her mouth. While some viewers initially took it as part of a quirky and rebellious concept, others quickly voiced concerns about the suggestive nature of the imagery, especially since the group’s members are reportedly all minors born between 2006 and 2008.
In response to the growing backlash, P Nation stepped in with an official apology on June 22. The agency clarified that the teaser scene was never meant to imply anything inappropriate. According to the statement, the debut track “F Girl” carries a message about rejecting societal labels, like school grades, and embracing one’s true self. The teaser’s candy and gum visuals were meant to reflect a playful tone, not anything provocative.
This is P NATION.
We would like to extend our sincere gratitude to all who have expressed interest in and support for Baby DONT Cry as they approach their official debut.
We are aware that the teaser video for the debut title track “F Girl” have raised concerns among certain…
— Baby DONT Cry (@BabyDONTCry_BDC) June 22, 2025
Still, recognizing how the scene might be interpreted and the concerns it sparked, the company made the call to remove the clip from the final version of the music video. They said the move was about protecting the members and listening to fans who felt uneasy. P Nation emphasized that the full music video would not contain any inappropriate elements and was created with the members’ safety and image in mind.
The statement also touched on another point of contention: the cherry symbol used for the group. While some netizens speculated that the fruit could carry suggestive undertones, P Nation firmly denied this. They explained that the cherry was selected for its bright, youthful image, not for any controversial reasons.
Adding even more attention to the group’s debut is the fact that Baby DONT Cry is reportedly produced by i-dle’s Soyeon. With her reputation for bold concepts and sharp songwriting, fans had high expectations from the start, which may have heightened the reaction to the teaser.
that one baby dont cry concept isint wrong but itself, whats wrong is trying to get across this message using teenage girls pic.twitter.com/qjHBYkpVWW
— atlas (@stayctism) June 21, 2025
Despite the apology, the internet remained divided. Some comments accused the company of using controversy as a publicity stunt, a tactic that’s become all too familiar in Kpop. Others criticized the planning behind the concept, calling it tone-deaf and inappropriate given the members’ ages. A few netizens, however, pointed out that the group members themselves were not to blame, urging fans to show support for the girls while holding the company accountable.
