Bavarian media regulation: ProSiebenSat.1 and RTL shares are increasing: merger of RTL and ProSiebenSat.1 probably unrealistic | news
The President of the Bavarian State Center for New Media (BLM), Thorsten Schmiege, told the German Press Agency: “That
However, the chief regulator also added: “What we have to see is the development of the digital infrastructure – especially with regard to the large US providers. In comparison, even the national providers are small.” When it comes to technical cooperation and joint innovations – keyword streaming platforms – “you also have to apply a sense of proportion in competition law. It should also be possible to join forces between national providers”. The state media authorities oversee private broadcasting and network offerings.
A merger of RTL and ProSiebenSat.1 has so far not been a specific topic for the two listed companies themselves. At the same time, RTL boss Thomas Rabe repeatedly mentioned a possible approach to ProSiebenSat.1 – but without becoming specific. In January, for example, he said he was convinced that sooner or later they would “converge” if the transactions planned by RTL were implemented on the TV markets in France and the Netherlands.
In France, however, corresponding RTL merger plans by two private TV companies burst due to competition concerns. In the Netherlands, the result is still pending. ProSiebenSat.1 had so far been cautious or negative about the RTL statements.
There was a recent change at the head of ProSiebenSat.1. The former RTL manager Bert Habets will in future control the group based in Unterföhring near Munich.
The Italian TV company owned by the family of the former Italian prime minister holds ProSiebenSat.1 Silvio Berlusconi a high proportion of shares. When asked what his view of a politician’s interest in the media was, Schmiege said: “In Germany, it is viewed very sensitively that Berlusconi, a politician who also has a seat in the European Parliament, is involved in a broadcaster. That’s the issue of being remote from the state – We’re keeping a very close eye on that.”
The limit of 25 percent, which is decisive with regard to media concentration for a significant participation, has not yet been exceeded. “But we follow closely how the influence is actually exercised even below this threshold,” added Schmiege.
The Italian Berlusconi media company Media for Europe (MFE) has repeatedly spoken of a European broadcasting network that they are striving for – but so far no concrete plans have been made. The relationship between the two media houses has so far been viewed as cool from the outside. MFE recently announced that it would strengthen its presence in Germany with its own office in Munich.
The ProSiebenSat.1 share temporarily gained 0.96 percent via XETRA to EUR 6.74, while the RTL share gained 1.01 percent to EUR 31.98.