The group BLACKPINK released its new song “JUMP” at 1 p.m. today (11th).
The new song “JUMP” combines a Western-style sound suitable for summer, hip-hop, and EDM, and contains intense energy. The music video shows the girl group making people on the street jump to the beat of the music.
The music video for “JUMP” was directed by Grammy Award-winning director Dave Myers.
Blackpink previously unveiled “JUMP” at the first performance of the new world tour “Deadline” at Goyang Stadium’s main stadium on the 5th and 6th and will continue with their world tour “DEADLINE”.
Blackpink has been focusing on solo activities rather than group activities. Blackpink, whose seven-year contract with YG Entertainment ended in 2023, signed an exclusive contract for group activities with YG Entertainment, while solo activities were carried out separately by different agencies. Jennie, Lisa, and Jisoo established their own independent labels, and Rosé joined hands with The Black Label, which is headed by Teddy.
Rosé broke records by achieving global box office success with her duet single “APT.” with Bruno Mars. Lisa not only made her global debut as a solo artist but also debuted as an actress through the HBO original series “The White Lotus.” Jennie was greatly loved for her own music colors such as “Mantra” and “Like JENNIE,” and Jisoo was also active as a singer and actress, making good results.
The return of the entire group, which solidified their respective positions at home and abroad through solo activities, raised even more expectations. The K-pop girl group’s largest world tour “BORN PINK” which attracted 1.8 million people in 2023, started a new world tour by hosting “BLACKPINK WORLD TOUR DEADLINE IN GOYANG” at the main stadium of Goyang Stadium on July 5 and 6.
