The six-member group includes Daniela, Lara, Manon, Megan, Sophia, and Yoonchae. Dressed in full denim, the six members perform to Kelis’ early-2000s anthem “Milkshake,” filling the frame with choreography that celebrates both individuality and togetherness. Each member commands their own spotlight while still moving as part of a greater whole, turning denim into a shared expression of style and identity
Sydney Sweeney for the new American Eagle campaign. pic.twitter.com/bnGFRTBKyw
— Sydney Sweeney Daily (@sweeneydailyx) July 23, 2025
Gap’s choice to roll out KATSEYE right after that moment could not feel more perfectly timed. Just earlier, Sydney Sweeney’s solo ad for American Eagle went viral for all the wrong reasons, sparking mixed reactions online and even becoming a meme. Instead of sparking debate, the six-member group delivers a burst of energy that celebrates inclusivity and self-expression, turning denim into something alive and collective.
The campaign also arrives as KATSEYE’s momentum continues to build. Just weeks after pulling one of the largest daytime crowds at Lollapalooza, they have now added a major global fashion brand to their growing list of milestones. Gap amplified the partnership by releasing a limited-edition hoodie featuring the group’s name in its iconic arch, a move that connects fashion directly to fandom and makes the collaboration feel like a cultural moment as much as an ad.
heart’s so full from these @lollapalooza moments 🖤 #KATSEYE pic.twitter.com/nMczDcxqXE
— KATSEYE (@katseyeworld) August 10, 2025
The Gap campaign feels like a PR win done right. It is fun, fresh, and true to KATSEYE’s spirit, showing how a global brand can lean into music, dance, and personality instead of playing it safe. Fans love to see this kind of collaboration, where fashion and pop culture collide in a way that feels joyful and alive.
