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Home / News / Kep1er Pops That Body in “BUBBLE GUM” M/V

Kep1er Pops That Body in “BUBBLE GUM” M/V

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Girl group Kep1er is back in public nine months after making its first Billboard 200 debut last year. They melt the concept of a “mischievous girl” in their seventh mini album “BUBBLE GUM” to give a twist of charm.

Like its name, the album is sweet but has unexpected charms. The title song “BUBBLE GUM” is a house-based EDM pop dance song with a strong message, saying, “I will swallow up uncomfortable eyes in one bite.”

“I felt a lot of pressure because it was our comeback in 9 months, but I wanted to give you a song that will be remembered for a long time. I prepared this song with the hope that it will remain in my mind.” (Choi Yujin)

“Recently, I met my fans in person at a birthday cafe after a long time, and I was so happy about that moment. That’s why I wanted to show you this promotion sooner.” (Kim Dayeon)

Kep1er’s transformation is best revealed in the aforementioned concept of a “mischievous girl.” The most mature version of Kep1er since the debut will be revealed.

“In the past, I don’t think it would have looked good on me because I had a lot of youthful appearances. I think this is the best time for me because of my mature charm.” (Kim Chaehyun)

The members also confessed their feelings when they first heard the title song of this album. “There were two or three candidates, and the theme of ‘Bubble Gum’ was the most attractive. I was sure that it was a song that could show the individuality of the members.” (Choi Yujin)

“I liked the twist that it’s sweet on the outside, but I can’t handle it when it explodes. I want to express it properly on stage.” (Xiaoting)

Among the songs in the album, “Don’t Be Dumb” is the song that the members showed their most attachment to. “I showed it for my family first, and I got confidence from hearing ‘This will work well’ and it’s highly addictive,” Hikaru said. “When I listen to ‘Don’t Be Dumb,’ I feel like I have to dance. It will be more fun if you watch it with the performance.”

Three years have already passed since we started with survival auditions and got together under the name of Kep1er. When talking about teamwork and the group’s growth, the members first expressed their gratitude to the fans.

“Sometimes, whenever I get a burnout, I read the letters written by the fans. When I see ‘Thanks to Yujin, I was able to achieve my dream’, I think I can give strength to someone.” (Choi Yujin)

“When I monitor our performance after, I sometimes see the fans smiling brightly. Whenever I do that, I feel confident that ‘we did a good job’ and ‘we’ve been doing a good job so far. That’s the strength that I’ve been able to endure until now.” (Xiaoting)

Nevertheless, Kep1er is still struggling with public recognition. Dayeon said, “I wonder if it’s still not well-known to the public. That’s why we discussed a lot with the members in order to reach out to more people during this promotion.”

There was also talk about the team’s future. Yujin said, “I don’t want to be trapped in one genre. I want to continue making new attempts and creating my own color for Kep1er,” and Chaehyun expressed her aspiration, saying, “I believe that I will be able to show you more endless concepts in the future.”

As such, Kep1er is as sweet as the planned intention of the new album “BUBBLE GUM” but full of energy that you don’t know where to go. Attention is focusing on how Kep1er’s activities, ready to confidently speak their colors over and over again, will bring joy.

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