According to Netflix’s official site Tudum, the film has reached 291.5 million views as of Wednesday. This staggering number has already pushed Kpop Demon Hunters ahead of some of Netflix’s most popular global hits. Just last month, the animated feature surpassed Squid Game Season 1 (265.2 million views) and Wednesday Season 1 (252.1 million views), which were previously seen as the streaming platform’s top titles.
The success is even more impressive given Netflix’s measurement method: cumulative views during the first 91 days of release. With only one week left until the film’s count closes on September 20, which is exactly 91 days after its June 20 premiere, there is a countdown to see if Kpop Demon Hunters will make history by breaking the 300-million-view barrier.
This film combines action, fantasy, and music-driven spectacle. It follows three Kpop idols: Rumi, Mira, and Zoey, who lead double lives as demon-fighting heroines. The film’s unique mix of dynamic battles, cultural elements, and pop music has resonated with younger audiences and international viewers alike, contributing to its rapid rise.
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The project also highlights Netflix’s increasing investment in Asian-led and animated content, both of which have shown strong appeal in global markets. As the competition for streaming dominance grows, Kpop Demon Hunters shows how new storytelling methods rooted in cultural crossover and genre blending can capture the interest of a worldwide audience.
Once the film surpasses 300 million views in its final tally, it will place a new standard for Netflix. It will also set a significant moment in how non-live-action, music-inspired storytelling can succeed on a global scale, ushering in for future productions to follow.
For now, everyone is watching Kpop Demon Hunters as it approaches the end of its 91-day window. Regardless of whether it breaks the record, its place in Netflix’s history is already guaranteed.
