The controversy stems from the fact that “Born Again” is an all-English single sung by three non-Korean artists, including Lisa, who is Thai. Unlike many past winners that still incorporated Korean lyrics or at least sung by Korean-by-blood artists, the track carries no hint of Korean language or production, and that distinction became a rallying cry for critics.
no korean lyrics aside, none of these woman are korean artists (not even lisa), so why were they nominated in this category at all? https://t.co/LYqQc7d8qG
— J&J ?! (@spideyskm) September 7, 2025
On social media, fans debated what the award truly recognizes. Some argued that kpop is more than just the language used in a song, pointing out that the global industry built around idols like Lisa is what defines the genre. Others, however, felt the win blurred the lines too far, reducing kpop to little more than a marketing category at American award shows.
At the same time, Lisa’s supporters celebrated her win as proof of her global reach, noting that her consistent recognition at the VMAs keeps BLACKPINK’s influence firmly on the map. For them, her collaborations show how far kpop idols have come in shaping mainstream music, even when the songs themselves sound closer to Western pop.
kpop is an industry, not race. hope this helps! https://t.co/wO8KEK0cxE
— ً (@pinksarea) September 8, 2025
The divide highlights a bigger question that has been simmering for years. Is kpop defined by the use of the Korean language and cultural identity, or has it evolved into a worldwide industry where nationality and style matter less than the idol at the center? Lisa’s victory may have added another trophy to her shelf, but it also reignited a debate that shows no sign of settling down.
