Make public-law content freely usable

Make public-law content freely usable

Copyrights could be a hurdle

During a joint panel discussion at re:publica, it also became clear that such free use is primarily related to the clarification of copyrights in advance and that there can be hurdles here. The ZDF program director explained that, for example, it was more difficult with historical material than with current productions.

Other public broadcasters are also concerned with the subject of freely usable content. In response to a dpa request, Deutschlandradio reported: “The way in which Deutschlandradio content financed by contributions can be made usable outside of its own platforms on a legally reliable basis and taking into account the interests of the authors” is being examined – within the framework of so-called creative commons Licenses and in particular for educational and research purposes. It went on to say: “Currently, such use is subject to a case-by-case assessment, taking into account the associated legal issues.”

According to its own statements, ARD offers selected “Tagesschau” videos under a corresponding license. One wants to support pupils, students and teachers, “but also all others who want to use information and knowledge content,” said the ARD. Such licenses created legal clarity. The aim is for users to be able to embed a video in their blogs or audio in their podcasts without any legal problems and without a time limit.

Open Creative Commons license solution

The ARD also said that scientific authors, experts and interlocutors in particular attach importance to “retaining sovereignty over the content of their contributions” and that these are not changed under a license and are not used commercially. “Within the limits of the law – including copyright – we have decided to use a Creative Commons license, which does not allow the contribution to be modified and does not allow the contribution to be used commercially.” The ZDF approach with the explanatory clips, on the other hand, goes much further.

“We are watching with great interest the path that ZDF is taking with the more open Creative Commons licences. We see the advantages that this approach has when it comes to knowledge transfer and are reviewing our strategy against the background of the experiences made, for example, by “Terra X “Collects with free licenses,” said ARD.

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