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Tomorrow the new Netflix anime “Moonrise” will be released, but according to the responsible producer, it was marketed absolutely inadequately. We summarize.
Hardly any marketing from Netflix
From April 10, 2025, the 18-part sci-fi-anime »Moonrise« is available at Netflix-but hardly anyone knows what, according to Ryoma Kawamura, the responsible producer at WIT Studio, was solely due to the extremely dissatisfied marketing on the part of Netflix.
In an X-Post, he let his frustration run free and criticized the streaming service-without mentioning it by name:
“Please, I hire you – make you really advertising for it! I can’t do it alone! Seriously, I ask you !! It is still completely hidden. Red ›n‹ group, it is time to show the world your power! «
Even if he does not call the provider directly by name, at first glance you should be recognizable who is meant by the description of the “red” N ‹Group.
Studio created Trailer
In fact, it can be found that the marketing efforts were quite sparse. Promotional materials and especially trailers are usually provided by the marketing departments of the lender or rights holder.
However, since Netflix would not have shown any institutions in this regard, the trailer for “Moonrise” was ultimately produced by WIT Studio, according to Kawamura:
“This time we created the PV for the first time at WIT Studio! Together with Yasuhiro Akamatsu, we initially had no idea what we should do, but we did it by asking a lot of people on the way! «
An extremely step-up treatment for an original anime from Netflix, in which even top-class personalities were actually involved.
Tow Ubukata (“Psycho Pass 2 and 3”) created the original story, Masashi Koizuka (“Attack on Titan”) directed the direction of the characters.
In the event of a preliminary broadcast, the anime also received very positive reviews, which fueled the entire topic again. Fortunately, we can get an idea of ​​it ourselves shortly. “Moonrise” will be available on Netflix from tomorrow.
