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Rahul Purini, Managing Director of Crunchyroll, has recently commented on the demands to increase the remuneration for anime studios. We summarize.
Sustainable system
Again and again the precarious situation of the Japanese anime industry is discussed, which is why many fans and industry insiders demand that streaming services should pay higher license fees for the sales rights of an anime.
Crunchyroll CEO Rahul Purini has now also commented and emphasized that not only the studios are dependent on economic success. Streaming platforms would also have to make sure to secure a long-term stable ecosystem.
After all, you had to find a satisfactory way at Crunchyroll to monetize anime so that you could pay the license fees over such a long period of time.
Model of the revenue division
In addition, in contrast to other VoD services, Crunchyroll would accommodate the anime studios with a model of the revenue layout anyway:
»Crunchyroll follows an approach called› Minimum Guarantee Plus Revenue Share ‹. With this system, the makers can receive a guaranteed minimum amount, even if the series is unsuccessful. But when the series becomes a hit, there are unlimited income. This system enables the anime studios to invest and produce them in successful shows. “
Netflix was recently criticized to only pay flat -rate remuneration. The provider justified this procedure by this that the financial risks are being carried out. In this way, the creators could fully concentrate on their creative work. This model will also be recorded in the future.
More on the topic:
Via Toyokeizai
© Kenta Shinohara/SHUEISHA, WITCHWATCH Production Committee, MBS
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