According to the agency, the decision was made after extensive discussions between the members and the management, keeping in mind the individual dreams and opinions of the members. Despite the sad news, the agency assured that PURPLE KISS will continue with their planned activities, including the release of an English album in late August, promotions in Japan, a North American tour, and a concert in South Korea.
The group debuted on March 15, 2021 and currently consists of six members: Na Go-eun, Dosie, Ireh, Yuki, Chaein and Swan. Originally a seven-member group, Park Ji-eun left the group in 2022, due to health issues. Known for their unique sound and self-producing activities, the members were actively involved in the songwriting and composing of their songs and has since released several albums and popular tracks including ‘Sweet Juice,’ ‘Nerdy,’ and ‘Zombie.’ With the news of the group’s activities coming to conclusion, fans couldn’t help but express their sentiments online.
- “Swan’s voice was seriously the best”
- “Every member in this group was so talented, I liked them so much ㅠ”
- “What an utter waste of talent… I still kinda predicted that this would be their last album”
- “They picked such good members too, what a waste…”
- “I’m so shocked… It’s so hard to make it when you’re from a small agency”
- “It was coming, their comebacks were less and less resounding, and their sales were declining more and more.”
It’s so sad to see companies fumbling talented groups with an insane potential just because they don’t know what the fuck to do with them, purple kiss has 6 talented girls who write, compose, choreograph, always gives their 100% on stage and are extremely passionate about music
— kiwi (@swfstagram) August 4, 2025
no lightstick no proper full album no first win and yet this is one of the most versatile talented pretty sweet groups ever purple kiss you deserved so much better FUCK RBW!!!! https://t.co/AAuDkeeqo4
— pomme 🝮 ♡₊˚ˑ*༄ؘ (@dokidreams) August 4, 2025
In their official statement, RBW Entertainment thanked FLORE, PURPLE KISS’s fandom, for their love and support, saying, We would like to extend our heartfelt thanks to the six members who have made PURPLE KISS shine until now.
The agency also promised to carry out the group’s scheduled activities without a hitch, as a way of repaying the love and support they’ve received so far. While this marks a significant change for the group, it doesn’t indicate an official disbandment, leaving fans hopeful for what may come next.
Read the agency’s official statement below:
Hello, this is RBW.
First, we would like to sincerely thank our FLORE (fandom) who have always given unwavering love and support to PURPLE KISS.
We are here to deliver our official statement regarding PURPLE KISS’s group activities and their future plans.
Above all, we deeply apologize for having to share this news so suddenly.This coming November, PURPLE KISS will conclude their group activities.
Because of the deep affection all of us had for the group, both the company and the members engaged in long, serious discussions about how to move forward.
As a result, out of mutual respect and support for each member’s individual dreams, we reached a single conclusion together.
Although group activities will come to an end, we plan to carry out all the previously scheduled promotions without issue, as a way of repaying the love and support we’ve received so far.
Starting with the release of an English album at the end of August, PURPLE KISS will continue with their remaining activities—promotions in Japan, a North American tour, and a concert in Korea—spending the remaining time together with FLORE.
Our company has shared countless meaningful moments with PURPLE KISS.
We would like to extend our heartfelt thanks to the six members who have made PURPLE KISS shine until now.Though not every day was perfect, thanks to the members who always gave their all and the fans who remained by their side, every moment was meaningful.
Once again, we express our deepest gratitude to all FLORE who have always loved PURPLE KISS with warmth and care.
Thank you.
