Bandai Namco Holdings and the Sony Group Corporation today announced the establishment of a strategic business alliance. We summarize.
Sony becomes shareholder
Sony has agreed with the Bandai Namco shareholders to buy 16 million shares for around 68 billion yen (around 395 million euros) and thus secures a participation of 2.5 % in the toy and entertainment group.
Through this investment, Bandai Namco and Sony, as two of the leading Japanese entertainment companies, want to concentrate on enlarging the fan base for anime and manga around the world by “New, emotionally moving experiences for fans” creates-especially in the area of anime, where a quick market growth is expected and the IP value can be maximized.
In the past, the two companies have cooperated in various projects in the areas of games, anime and music. In the future, they want to extend their partnership to further areas.
Bandai Namco is increasingly falling back on Sony’s expertise in production, sales and merchandising in order to optimally use his intellectual property.
In conclusion, it is said that through the joint development and operation of entertainment -related technologies and services, one wants to explore the various possibilities to support authors.
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Via Sony
© Bandai Namco Holdings / Sony Group Corporation
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