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The Japanese film and theater production company Toho recently presented its strategy for the next few years and focuses on anime. We summarize the details below.
Ambitious goals
From the coming financial year 2026, the media giant wants to separate the anime and film business, so that anime becomes a completely independent business area with its own goals and forecasts.
In this context, the ambitious goal was proclaimed to at least triple the current profit from the anime business by 2032-the hundredth anniversary of Toho, which was at least triple in the last financial year with impressive 55 billion yen (around 340 million euros).
To achieve this, both the number of employees and the number of annual anime productions should be more than doubled. At the present time, Toho employs around 60 people in his anime department and produces 14 anime relay (cours) per year. By 2032 there should be 30 seasons per year.
Plans in danger?
However, it can be questioned whether these goals can be achieved under the current conditions. Toho animation is primarily a producer who only monitors anime production.
In the past, major animation studios such as Science Saru and Tiia (now toho animation studio) have been taken over and have long been maintaining good relationships with many other studios, licensors and distributors, but that does not solve one of the most fundamental problems.
Because by increasing his staff, Toho can undoubtedly increase the possible number of anime productions supervised, but this does not change the fact that anime studios are heavily overloaded due to the multitude of productions and, as is well, a lack of animators.
Thus, the ambitious goals of Toho will also depend on the direction of the anime industry in the next few years and whether the problems of the industry can be solved beforehand. After all, the past few months have shown that Toho is not the only company that wants to invest more in anime.
