Social media users have been quick to share their thoughts. Some commented, “This song is seriously good,” while others noted a growing trend in kpop, saying, “What’s with B-sides lately? They’re even better than the title tracks.” One fan joked, “Congratulations to KISS OF LIFE for being the only group with ‘k bye’ in their discography.” Another called the release “flawless” and highlighted the group’s creativity, visuals, and performances.
The track “k bye” stands out for its bold lyrics and confident delivery. Lines such as “You don’t like me? That’s fine. You don’t like me? ‘Kay, bye” and “Then why do you wish my lacking love in your mind all the time?” have resonated with listeners. Some have connected the lyrics to recent public criticism of the group, although KISS OF LIFE has stated that the song is not a response to those events. Member Julie explained that “k bye” was written as a message to exes who had hurt them.
congratulations to kiss of life for being the only group who has ‘k bye’ in their discography pic.twitter.com/D89mI2COUs
— haneul’s mama ◝ᴗ◜ (@maliqanism) June 15, 2025
Earlier this year, the group faced backlash for cultural insensitivity during a livestream. They have issued multiple apologies, including one from the agency, a handwritten letter, and a live broadcast where Julie addressed affected communities directly. Despite this, responses have remained mixed, and the group was reportedly removed from the KCON LA 2025 lineup.
Reactions online vary, with some noting that songs from artists involved in controversy often carry more emotional weight. Others have pointed to the double standards in the industry, observing how male idols in similar situations sometimes receive less criticism.
Kpop reaction channel YouTuber explains why he has chosen to forgive KISS OF LIFE pic.twitter.com/6igeCk7Uc2
— 224 (@Khiaoff) June 11, 2025
Regardless of the controversy, the group’s musical success continues to grow. According to Hanteo, KISS OF LIFE has surpassed 340,000 copies sold across all releases. This milestone reflects the strong support they continue to receive from fans who see their musical potential.
For many, 224 is more than a comeback. It is a showcase of KISS OF LIFE’s sound, confidence, and willingness to push forward. Whether interpreted as personal or coincidental, “k bye” has become a track that stands out. As listeners revisit the album, KISS OF LIFE is earning praise not just for surviving a difficult moment, but for delivering music that leaves a lasting impression.
Many now agree that the group has carved out a reputation as one of the strongest B-side creators in kpop.
