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Amazon Expands Localization Efforts with AI-Aided Dubbing
Amazon Prime Video, a leading anime streaming platform, has introduced an AI dubbing pilot program for licensed TV series and movies. The initiative aims to provide English and Latin American Spanish dubs for titles that previously lacked dubbing in specific regions.
The pilot program includes 12 titles, such as El Cid: La Leyenda, Mi Mamá Lora, and Long Lost, ensuring greater accessibility for a wider audience.
AI and Human Collaboration for Quality Dubbing
Amazon emphasizes that the AI-aided dubbing process will involve localization professionals to maintain high-quality voiceovers.
“AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable,” said Raf Soltanovich, VP of Technology at Prime Video and Amazon MGM Studios.
Will AI Dubbing Expand to Anime?
If successful, the program could potentially extend to anime titles, many of which never receive English dubs. Amazon Prime Video ranks among the top anime streaming platforms, placing fourth in global anime streaming revenue in 2023, surpassing Disney+ and Max.
In the U.S., Amazon ranked third among Gen Z and Millennial anime watchers, just behind Hulu and ahead of Crunchyroll, Funimation, and Tubi. Its anime catalog includes hits like:
- My Hero Academia
- Jujutsu Kaisen
- Rebuild of Evangelion
Amazon also recently secured exclusive global streaming rights to the Mobile Suit Gundam GQuuuuuuX TV series, reinforcing its growing anime presence.
With AI localization gaining traction, this pilot program could pave the way for more dubbed anime, making it accessible to even larger audiences worldwide. 🚀🔥
