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Anime Tops New Licensing Report Thanks to Pokemon, Toei Animation, and More

Anime Tops New Licensing Report Thanks to Pokemon, Toei Animation, and More
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The world of entertainment is massive, and a brand has to be something special to climb the ranks. From streaming to merchandising, there are countless companies competing with one another when it comes to sales. Thanks to License Global, a new report has gone live breaking down the top global licensors based on sales. And as it turns out, anime is doing just fine for itself.



According to License Global, Crunchyroll made a name for itself by landed in its top 40 licensors. The streaming service grossed an estimated $1.1 billion last year. This impressive total comes from licensed consumer products as well as other experiences. By placing 36th, Crunchyroll beat out big brands like Sketchers, but it isn’t the top-grossing licensor in the anime game.

This new report reveals that The Pokemon Company is actually on the top of that list. The brand, which captains the Pokemon anime and video games, earned an estimated $10.8 billion last year. Other anime brands like Toei Animation and Bandai Namco Group grossed more than Crunchyroll according to this list. Toei Animation, the home of One Piece and Dragon Ball, brought home nearly $5.5 billion while Bandai Namco grossed about $2.7 billion.

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Anime Tops New Licensing Report Thanks to Pokemon, Toei Animation, and More
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