Baby Monster has completed mega-projects at an unprecedented pace, including the release of its first full-length album and the first world tour following its official debut on April 1 last year. It was a meaningful year for the U.S. Billboard to achieve growth beyond what it expected, citing them as “the most promising K-pop rookies in 2024.”
# leading the music charts with their skills… “Monster Newcomer”
The basis for Baby Monster’s explosive rise was its ability. In addition to the wide spectrum and high-quality music world, the live hand microphone performances on various music broadcasts, radios, and year-end stages always resonated greatly, and soon became the catalyst for their popularity.
In fact, “SHEESH” and “DRIP” caused a sensation by rising the ranking of major domestic music charts, including Melon, immediately after the stage. In particular, “DRIP” broke its own record at 16th and 30th place on Billboard Global Excl. U.S. and Billboard Global 200, respectively, and has continued to be a popular long run until recently.
It also stood out on Spotify, the world’s largest music platform. “SHEESH” became the hottest song among K-pop girl groups in 2024 when it was released. Since then, the songs have been loved by listeners, and the cumulative number of streaming has exceeded 1.1 billion times. As it was accomplished with just two albums, attention is focusing on the future trend.
# Record and YouTube Popularity Is High… Fandom Power
Their fan base has become the driving force behind their growth. After setting a new record for the first K-pop girl group album (401,287 copies) with their first mini-album [BABYMONS7ER], their first full-length album [DRIP] saw sales increase by 1.7 times (677,961) compared to the previous one, and they entered the Billboard 200 for the first time at 149th place. The cumulative sales of their tight activities increased, exceeding a total of 1.72 million copies, and they are on the verge of achieving a million seller.
It has established its unrivaled position not only in albums but also in YouTube, which is the center of the global music market. The number of subscribers, which is considered an indicator of loyal fandom formation, has reached 8.89 million since its official debut, with about 4.28 million subscribers. In addition, the music video of “SHEESH,” which recorded the shortest number of K-pop girl group debut songs, has a total of eight views, and the accumulated number of views on its official channel has exceeded 4.2 billion.
# Large-scale fan meeting → World Tour… Global trend
Last year, Baby Monster has steadily increased its contact with fans through its 12th fan meeting tour in 7 cities and Japan’s “Summer Sonic” and Chinese “TMEA” music festivals. This year, it is cruising its first world tour “2025 BABYMONSTER 1st WORLD TOUR , which has more than doubled its size compared to the fan meeting tour.
As a result, Baby Monster’s global popularity is expected to expand in the second half of 2025. This is because the live performance skills of those who will be in full bloom in the future are drawing more expectations as they unfold the world tour, and they are imprinting their presence on local fans by crossing broadcasters, radios, and YouTube from all over the world along with their performances.
Baby Monster’s growth narrative, which has left a significant footprint in K-pop since its first year of debut, is just beginning. YG said, “We will continue to provide generous support so that we can unfold our endless possibilities as artists and unlimited musical capabilities,” adding, “We will visit fans in the second half of 2025 through various projects, so please pay a lot of attention.”
chiquita is so pretty and ruka
good