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New data from the audience measurement company Nielsen puts And Da and Season 1 as the most watched anime series for 18 to 49-year-olds in America. The data spans from September 15, 2024, to April 6, 2025. And Da and Season 1 ranked joint 58th out of 100, attracting 2.6 million viewers (data via Variety).
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And Da and was the only anime series to rank on either of Nielsen’s rankings. For the 18–49 ranking, it was narrowly behind Arcane (joint 55th, 2.8 million viewers) and ahead of Devil Cry Maywhich placed joint 73rd with 2.3 million viewers (but far behind Invincible — joint 28th with 4 million viewers).
And Da and Season 1 was far more accessible to Americans than the average anime; Crunchyroll, Netflix, and Hulu simulcast the series as it premiered in Japan on October 4 (October 3 in America). Crunchyroll and Hulu don’t provide viewership figures. Netflix data from October 7–13, 2024, saw And Da and debut at #2 with 3.5 million hours watched, or 4.3 million views when divided by the first two episodes’ total 48-minute runtime.
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And Da and will stream again on Netflix, Hulu, and Crunchyroll this summer. Before then, MBS, in collaboration with GKIDS, ADN, Sugoi Co., BF Distribution, and Muse, will distribute the first three episodes of Season 2 in theaters globally under the name And DA and: Evil Eye. Abel Gongora joins Fuga Yamashiro as co-director for Season 2. Science SARU is again responsible for animation production. GKIDS licenses And Da and for North America and describes the series:
DAN DA DAN follows Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak. The two of them start talking after Momo rescues Okarun from getting bullied. However, an argument ensues between them – Momo believes in ghosts but denies aliens, and Okarun believes in aliens but denies ghosts.
To make the mutual deniers believe in each other, Momo goes to an abandoned hospital known for its UFO sightings, and Okarun goes to a tunnel that is said to be haunted. In each place, they encounter overwhelming paranormal activity that transcends comprehension. Amid these predicaments, Momo awakens her hidden power and Okarun gains the power of a curse to challenge the paranormal forces! Their fateful love begins as well!?
The story of the occult battle and adolescence starts!
Source: Nielsen, via Variety
Featured image ©Yukinobu Tatsu/SHUEISHA, DANDADAN Production Committee
