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(G)I-dle has rebranded more simply as “I-dle” to mark seven years since the girl group’s debut, Cube Entertainment announced Friday.
“(G)I-dle will now be promoting under the new name ‘I-dle,’” the agency said, as it further explained that the rebranding signals a fresh chapter for the group, which debuted May 2, 2018.
The updated name drops both the “(G)” and the Korean word “yeoja,” meaning “female,” which the group had used since debuting as “(G)I-dle.” It reflects the K-pop act’s desire to move beyond gender-based labels and showcase a broader identity with greater creative and conceptual freedom.
Also unveiled was the group’s new logo and symbol.
“The logo, composed of lowercase letters ‘i d l e,’ features a structural design based on the principles of points, lines, and planes, symbolizing the group’s limitless potential and organic connectivity,” Cube Entertainment said.
The new symbol, made up of five lowercase I’s arranged in the shape of a star, represents the group’s five distinct members coming together as a unified whole.
All five bandmates renewed their contracts with Cube Entertainment in December. With this bold rebranding, I-dle aims to go beyond a simple name change and pursue a new leap forward in its career.
Since debuting with “Latata,” the group has released a string of hits, including “Oh My God,” “Dumdi Dumdi,” “Hwaa,” “Tomboy,” “Nxde” and “Queencard.”
Last year, I-dle topped both domestic and international music charts with “Super Lady,” the lead track from its second studio album “2,” and saw a resurgence in popularity with the B-side “I Do Not Like Being Sick.” The group also led the summer season with “Klaxon,” the main track from its seventh EP, “I Sway.”
