On the afternoon of the 22nd, Chairman Bang posted a group photo with HYBE’s label girl groups LE SSERAFIM, ILLIT, and Katseye with a short comment, “United!” on his SNS.
The photo shows members of the girl groups gathered and posed with Chairman Bang at the center. The photo is believed to have been taken at the tour site of LE SSERAFIM’s concert, which was held at Inspire Arena in Unseo-dong, Jung-gu, Incheon on the 19th and 20th. NewJeans, who is currently in legal dispute with HYBE’s label ADOR, did not join.
LE SSERAFIM is currently on their “Easy Crazy Hot Tour”, their first worldwide tour with initial dates spanning locations in South Korea, Japan, Taiwan, Hong Kong, Philippines, Thailand, and Singapore.
oooh we have a pic in HD 🗣🌟
First HYBE KR girl group
First HYBE US girl group
First HYBE girl group from voting programAll this “first” had people shaking around HYBE building.
The biggest fear of payola careers: young adult talent and hard work women🌈 pic.twitter.com/So0KOIDvU6
— Yoongina 🎀💜🐈⁷ (@Yoonginapuppy2) April 22, 2025
In November last year, NewJeans announced the termination of its exclusive contract with the company, and announced its new name as NJZ and started its own activities. Since then, the company has filed a lawsuit against NewJeans to confirm the validity of its exclusive contract and applied for a provisional injunction to preserve the agency’s status and ban the conclusion of the advertising contract.
The court cited the matter in March, and NewJeans has now suspended its independent activities.