Starship Entertainment posted a music video for “GROUNDWORK,” a track from KiiiKiii’s debut album “Uncut Gem,” on its official YouTube channel on the 24th. This video was filmed before KiiiKiii’s debut and was released in a surprise manner for fans to mark a month after the release of the “Uncut Gem” album.
The video begins on a dark night, illuminating the members of the auditorium with the lights out. When Haeum sang to the camera as if she was telling the story first, a mysterious button appeared, and after moving various spaces such as an empty playground, a mysterious jungle, and a maze filled with clocks, KiiiKiii walks out together in the face of a new beginning of “graduation.”
The video is developed in an omnibus format by dividing KiiiKiii’s emotions into five chapters ahead of a new start. KiiiKiii’s infinite imagination, which passes from the playground to the jungle, maze, rooftop, and auditorium, is depicted with various screen changes and color changes, adding to the beauty of the video and drawing a sense of immersion at the same time.
They’re friends in every universe ⋆ ˚｡⋆୨୧˚#LEESOL #SUI #KiiiKiii #키키 pic.twitter.com/HXJIzmbjsT
— 𝓢𝓲𝓬𝓪 (@kiiikura) April 25, 2025
In particular, objects that appear every time they move through space caught the eye. Extraordinary elements such as running pants in the playground and school, giant creatures in the jungle, and different types of watches in the maze were delicately included, adding vitality to the imagination of cute and wild KiiiKiii, and creating a feeling of experiencing them together.
The music video was directed by director Bang Jae-yeop, who created music videos of numerous Korean musicians with his unique camera work and conceptual visual beauty, and raised the level of completion. The music video was completed through a variety of visual effects, such as creating a completely different atmosphere for each scene by using various lights and colors or illuminating the members in a composition using perspective.
“GROUNDWORK” is a song that emphasizes KiiiKiii’s playful and witty youth, and creates a unique atmosphere with a bouncy 808 base and vintage synthesizer sound. In particular, the lyrics using the self-introduction game “I am Ground” emphasize the names of the members and KiiiKiii’s pleasant team color, so you can feel playful and free charm.
KiiiKiii finished the music broadcasting activities of Uncut Gem on the 12th amid brilliant performances, including winning a terrestrial music broadcasting trophy 13 days after the official debut with the album’s title song, “I Do Me.”
