7-Eleven Wants to Bring Konbini Culture to the U.S.

There are few better places to visit in the world than a konbini. Convenience stores in the United States are a dime-a-dozen, but that is not the case in Japan. The country has mastered the art of convenience as konbinis like 7-Eleven are go-to destinations. In fact, the 7-Eleven brand has made a name for itself in Japan thanks to its delicious food, and it seems that menu is ready to make its way stateside.

The teaser comes from Inc. as the publication heard from Ryuichi Osaka, the president and CEO of the parent company that oversees 7-Eleven. The convenience store has made major headway in the United States in recent years, but still, its reputation stateside has stagnated. The store is known as little more than a gas station pitstop while 7-Eleven in Japan is known as a hangout destination with snacks. The brand wants to expand its reputation globally, and to do so, Isaka says the chain’s menu will be made a focus.

“We believe that we need to change our business model from one that relies on gasoline and cigarettes to one in which customers choose us based on our products. The key to this change is fresh food,” the executive shared.

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