Crunchyroll Ranks as 36th Biggest Goods Licensor in the World With Over $1 Billion Sales
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Crunchyroll, one of America’s largest anime streaming services, grossed over a billion dollars last year from licensed goods, according to a new licensing report. This means the company now ranks above the likes of VIZ Media, Sketchers and 49 other top organizations.
License Global’s “The Top Global Licensors Report 2024” revealed that Crunchyroll grossed an estimated 1.1 billion dollars last year from retail sales of licensed consumer products and experiences. The company, which finished 36th out of 88, is an independently operated joint venture of Sony Pictures Entertainment and Aniplex, and one of America’s biggest anime streaming services. It most recently worked with partners on the high-profile Crunchyroll x Logic x Cowboy Bebop collection, designed by the series’ animation director, Toshihiro Kawamoto. Crunchyroll was joined by several other anime-related companies in the rankings, as seen below.
Alongside Crunchyroll, notable anime participants included The Pokémon Company International ($10.8 billion, estimated), One Piece‘s Toei Animation ($5.4 billion), Bandai Namco Group ($2.7 billion, estimated), whose offerings include Dragon Ball games and Gundam merch, and Toho ($1 billion), whose subsidiary Toho International operates the anime store iiZO and will distribute My Hero Academia the Movie: You’re Next in the US this fall. Meanwhile, SEGA made $950.8 million last year, and America’s biggest manga distributor, VIZ Media, recorded an estimated $550 million. The 2023 licensing figures were calculated by License Global using data submitted directly from companies, including figures and formulas, or estimates via editorial research from publicly available data and data provided from previous years.
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